Insights
Audit checklists, plan templates, and reporting frameworks — the thinking behind the kits, free to read.
Benchmark campaigns, flows, and deliverability — then turn every weak spot into a plan.
Read →The four parts a plan actually needs — roadmap, calendar, timeline, budget — and the padding to cut.
Read →Map channels to awareness, consideration, conversion, and retention — with pacing and CTA discipline.
Read →Find what's holding the site back, triage by severity, and fix in order of impact.
Read →Inventory accounts, grade content and audience, find whitespace, and build a content plan.
Read →The budget-to-revenue chain, ROAS vs ROI, realistic benchmarks, and Low/Base/High scenarios.
Read →Lead with the conclusion, report only what drives a decision, and keep one repeatable skeleton.
Read →Calculate break-even from your margin, know the channel patterns, and set a target you can defend.
Read →Find the wasted spend first — tracking, search terms, structure, bidding, and landing pages.
Read →How to get cited by AI Overviews, ChatGPT, and Perplexity — answer-first, structured, credible.
Read →Why targets cap scaling — and how to use budget as the throttle instead.
Read →The revenue-percentage rules, when they break, and how to size a budget from goals and CAC.
Read →Open, click, conversion, and unsubscribe ranges — and why open rate is no longer trustworthy.
Read →The one test that separates a real KPI from a vanity metric, organized by funnel stage.
Read →Max Clicks to tROAS in plain English — matched to learning, scaling, or protecting.
Read →Pillars, a cadence you can keep, campaigns first, due dates, and one shared view.
Read →